LARA runs your customer relationships so you can run your business.

You started your business because you're good at the work.

But the work around the work keeps growing. Missed calls. Unanswered messages. Quotes you meant to send three days ago. Customers who booked once and never heard from you again.

You're losing revenue — not because your work isn't good, but because nobody's running the front office while you're on a job site.

And the tools out there? They want you to learn a CRM, sit at a laptop, and manually update every lead. That's not your job. Your job is the work.

LARA is the operating system for your customer relationships.

It catches every inquiry — phone, text, email, web form — and responds instantly in your voice. But that's just minute one. Here's what happens after.

How it works

• Respond A customer reaches out. LARA drafts a reply that sounds like you wrote it. You approve with one tap.
• Schedule The customer wants to book. LARA checks your calendar and offers real available times. The customer picks one. Confirmed.
• Estimate The customer needs a price. LARA pulls from your service menu — good, better, best options with real prices — and sends a professional quote. No spreadsheets. No guessing.
• Complete The job gets done. You mark it finished.
• Follow up LARA sends a thank-you. 24 hours later, LARA asks for a review — with a direct link to your Google page.
• Repeat When it's time for a seasonal check-in or a repeat booking, LARA reaches out. Your customer remembers you because you never forgot them.

One cycle. Every customer. No leads lost. No follow-ups forgotten.

Your price book, ready on day one.

Most service businesses either guess at prices or spend 20 minutes building every quote from scratch. LARA comes pre-loaded with professional pricing for your trade — plumbing, electrical, landscaping, detailing, limo, legal, med spa, real estate.

Every service has three tiers: good, better, best. Your customer sees clear options. You look like you've been doing this for decades — even on day one.

Adjust any price to match your business. When a customer asks for a quote, LARA pulls from your menu and sends it in seconds. The customer says yes or no by text. You get notified either way.

How your customer sees it.

Your customers interact with LARA through a branded widget on your website. No app downloads. No accounts to create.

They pick what they need from your service menu, choose their tier, provide details, and submit. LARA captures everything and routes it to you for approval. The customer gets a fast, professional reply — not a generic “we'll get back to you.”

Returning customers are recognized. LARA remembers what they booked last time and offers a one-tap rebook.

How you see it.

Open your phone. LARA tells you what needs attention: “3 leads waiting. 2 pending bookings. Want me to go through them?”

Tap “Approve All” and your customers get responses in seconds. Or tap “Review One by One” to edit, adjust, or reject. Every lead card shows who called, what they need, what it's worth, and what happens next.

Ask LARA anything — “show me my leads,” “what's pending,” “who hasn't been followed up with” — and get an instant answer with action buttons. Not a dashboard you have to read. A conversation that does the work for you.

Built on job sites, not in a lab.

LARA was built alongside working operators — plumbers with their hands full, detailers between jobs, limo drivers on the road. Every feature exists because someone needed it with wet hands and a buzzing phone. Not because it looked good in a pitch deck.

No laptop required. No CRM training. No onboarding manual. You open your phone, you see what needs doing, you tap, and it's done.

Simple pricing. No per-user fees. No contracts.

Founding clients get a 12-month rate lock and free onboarding. No contracts. Cancel anytime.