SMS Consent & Messaging Policy

Effective date: April 20, 2026

If you received a text from a LARA-powered business

You received a message because you contacted that business first — by texting the business phone number or submitting a contact form on the business website. The business owner reviewed your inquiry and approved a reply before any message was sent to you.

You may continue the conversation by replying to any message. Your replies are delivered to the business owner through the same secure channel. The business may also send follow-up messages related to your inquiry, such as booking confirmations, scheduling updates, or answers to your questions.

To stop receiving messages, reply STOP at any time. You will not receive further messages from that number. Reply HELP for assistance.

LARA Secure L.L.C. ("LARA Secure," "we," "us," or "our") provides a customer communication platform that helps local service businesses capture and respond to customer inquiries using AI. LARA Secure also markets its own platform directly to prospective customers. This page describes how and when we send SMS text messages in both contexts, how recipients consent to receive them, and how conversations work.

1. The two categories of SMS we send

LARA Secure's platform facilitates two distinct categories of SMS.

1.1 Transactional SMS on behalf of a LARA-powered business

When a customer contacts a business using our platform, the business may reply with SMS text messages in response to the customer's inquiry. These messages are transactional responses to the customer's outreach. The customer initiated the conversation; the business (through LARA) is responding. Every first message to a new number includes opt-out instructions.

1.2 Marketing SMS from LARA Secure directly

When a prospective customer submits their phone number directly to LARA Secure through our own forms (for example, at larasecure.io/try to request a product demonstration), LARA Secure may send SMS text messages about our platform, including links to personalized product demonstrations, follow-up content, and other promotional material about our services. These messages come from LARA Secure directly and are distinct from the transactional messages sent on behalf of LARA-powered businesses. Recipients opt in explicitly by submitting a consent-bearing form on our website and are informed at the time of submission that they will receive SMS communications.

2. How customers and prospects consent to receive text messages

2.1 Consent to transactional SMS from a LARA-powered business

Consent is established when a customer initiates communication with a LARA-powered business through one of the following methods:

Text message (SMS): When a customer sends a text message directly to a LARA-powered business phone number, they are initiating a conversation and requesting a response. By texting the business, the customer consents to receive SMS replies at that number.

Web form submission: When a customer fills out a contact, booking, or inquiry form on a business's website and provides their phone number, they are requesting the business to contact them. The form includes a consent notice. By submitting the form with the consent checkbox selected, the customer expressly consents to receive SMS messages at the number provided.

In every case, the customer takes the first action. Every first message to a new number includes opt-out instructions.

2.2 Consent to marketing SMS from LARA Secure

Consent is established when a prospective customer voluntarily submits their phone number through a LARA Secure opt-in form, such as the form at larasecure.io/try. The form displays clear disclosure text indicating that submission will result in SMS communications from LARA Secure about our platform. Submission of the form is the explicit consent action. Message frequency varies based on the recipient's interaction with us — typically up to five SMS per month per interaction.

Contact a LARA-powered business

Submit an inquiry using the form below. The business owner will review your request and respond.

3. Two-way conversations

After the initial exchange with a LARA-powered business, customers can continue the conversation by replying to any message. Replies are delivered to the business owner through LARA's secure portal. The business owner can review and respond through the same channel, maintaining a complete conversation history.

All messages in both directions — from customer to business and from business to customer — are captured and stored so the business has full context for every interaction. Customers do not need to repeat themselves across interactions.

The business owner reviews and approves every outbound message before it is sent to a customer. LARA does not send automated replies on behalf of a business without business owner approval, unless the business has explicitly set up automatic responses for specific routine inquiry types.

4. Sample messages

4.1 Samples — transactional SMS on behalf of a business

Customer texts in
Hi, I'm looking for a limo for a winery tour on April 19th for 6 people. What do you have available?
Business replies (via LARA)
Hi! Thanks for reaching out to MidloLimo. We have a luxury SUV limo available April 19th that seats up to 8. Want me to put together a quote? Reply STOP to opt out.
Customer replies
Yes please! Pickup would be in Midlothian around 11 AM.
Business confirms (via LARA)
Great — for 6 guests, Midlothian pickup at 11 AM on April 19th, the SUV limo is $650 for up to 6 hours. Want me to hold the date? I can send a booking confirmation.

4.2 Samples — marketing SMS from LARA Secure directly

LARA Secure sends
Hi Ralph, thanks for trying LARA. Your personalized demo is ready: https://larasecure.io/try/reveal/abc123 This shows how we would respond to a lead for your business. Reply STOP to opt out or HELP for help.
LARA Secure sends
Ralph, your LARA demo preview is ready. Tap to see the AI-drafted response we would send your customers: https://larasecure.io/try/portal/abc123 Reply STOP to opt out or HELP for help.

5. Message frequency

For transactional SMS on behalf of a business: message frequency varies by conversation. Most inquiries involve two to five messages total. Ongoing conversations related to booking, scheduling, or service coordination may involve additional messages as needed.

For marketing SMS from LARA Secure: message frequency varies based on the recipient's interaction with us, typically up to five SMS per month per interaction.

6. Opt-out

You can stop receiving messages at any time by replying STOP to any message. Once you opt out, no further messages will be sent to that number under that program unless you initiate contact again. Reply HELP for assistance or contact us at support@larasecure.io.

7. Message and data rates

Standard message and data rates may apply depending on your mobile carrier and plan. LARA Secure is not responsible for carrier charges.

8. Data sharing

Mobile opt-in data, including phone numbers collected through SMS interactions, will never be shared with or sold to third parties or affiliates for marketing or promotional purposes. Conversation history is stored securely. For full details on how we handle personal information, see our privacy policy.

9. Supported carriers

Messages are delivered via major US carriers including AT&T, Verizon, T-Mobile, and others. Carrier support is subject to availability.

Contact us

If you have questions about this SMS policy, contact us at:

LARA Secure L.L.C.

Email: support@larasecure.io

Web: larasecure.io